Monday, November 26, 2007

Canned Beer Apocalypse Turns 5

This month we're wrapping up the fifth year of our pioneering microcanning effort. We sold our first can of Dale’s Pale Ale in November of 2002. The move made Oskar Blues the first US craft brewer to brew and can its own beer. It has also fueled some of the heftiest growth in the US craft beer trade. Our beer production has grown by 2000% over the past five years. Yeah man!

To celebrate our fifth year of microcanning, we have some cool stuff happening. For starters, we've just placed the first cans of our winter seasonal beer, Ten FIDY Imperial Stout, on shelves of select stores in Colorado. Fourpacks of the viscous, ultra-rich and roasted beer retail for $12.99.

On December 1, from noon - 4 PM, we're having a party to celebrate our fifth. The affair will feature a Cajun buffet and crawfish boil, live music, and specials on all Oskar Blues beers. The event will also serve as the official roll out of a limited-release batch of 5-liter/1.3 gallon mini kegs of Dale’s Pale Ale. The keg cans (with built-in taps) will reach select stores along the Front Range starting December 3. They will retail for around $24.

No comments: